Archive: 2013

AIHHP Executive Member crowned as Irish Audiologist of the Year!


Peter Ferguson Oct13 (626x800)

An inspirational audiologist from Ireland, has fought off tough competition to scoop the title of Irish Audiologist of the Year, after going above and beyond to transform the lives of his hearing patients.

The winner of the prestigious audiology accolade has been announced as top audiologist, Peter Ferguson.

Launched for the first time this year in Ireland, but now in its sixth year internationally, the competition, which is run in a partnership between the world’s leading hearing aid battery manufacturer, Rayovac, and leading magazine Audio Infos, celebrates the exceptional work of audiologists across Europe. An independent judging process, which included a panel of Ireland’s industry professionals, took place during the summer months, to whittle down the nominees to determine the Irish winner, focusing on the dedication, commitment, knowledge and levels of care demonstrated.

Peter was nominated by Eamonn Carew, whose inspiring story helped the judging panel make the decision to award Peter as Ireland’s top hearing professional. The judges were greatly impressed by Peter’s attention to his patient’s comfort and well-being, his commitment to keeping up with the latest technology and his dedication to fund-raising for the local deaf community.

Despite suffering with hearing loss from a young age, Eamonn refused to wear hearing aids due to the social stigma which can sometimes be associated with traditional, behind-the-ear devices. Once it became apparent that Eamonn needed the aids on a daily basis, and that in the ear hearing aids were unsuitable for him, his confidence took a knock, something which Peter immediately recognised and acted upon.

In his nomination for Peter, Eamonn said: “Peter always displayed great patience and kindness in situations where I was lacking confidence and has managed to rid me of my self-consciousness.

“On the occasional visits where my wife accompanies me, she is always made most welcome and is always included totally in my consultation. Peter always takes great care to investigate any observations which she makes regarding my hearing which may differ from my own observations.

“Peter seems to have all the time in the world for you when you are with him. Despite having a very large number of patients he always remembers details regarding your family, holidays, birthdays etc. In short, each visit is a pleasure and you always feel better on leaving than on entering.”

Despite running a busy clinic, Peter’s dedication to improving the lives of people with hearing loss extends way beyond his day job. Not only is he a founding member of the Mid West School for Hearing Impaired Children in Limerick – the only specialist deaf school outside of Dublin – but he was also heavily involved in ongoing fund raising and equipment donation for the school and was the president of the Association of Mid West Parents of Deaf Children.

A member of the judging panel, Jim Sharkey from Advance Hearing, said: “I really like this entry as it shows a high level of professionalism within the centre itself backed up by a strong feeling of trust with the audiologist and a general overall perception of efficacy.

“Patience, kindness and the comfort of an audiologist who always has the time and interest in the client and the reference to fund raising and the relationship with the local deaf school is also a reason for the high mark for this entry.”

Paula Brinson-Pyke, Marketing Director at Rayovac, said: “Every year, Audiologist of the Year showcases some wonderful examples of professionalism, patience and kindness; it’s about finding people that go above and beyond the call of duty and really make a difference to their patient’s lives. The announcement of the country winners is one of the highlights of the year for Rayovac and after six years, the competition is growing stronger than ever.

“Audiologist of the Year is independently judged so when the announcements are made it’s a great surprise to all the Rayovac team and a particularly exciting one. I’m so proud to be a part of this fantastic award and look forward to discovering who will win the overall prize of Audiologist of the Year, due to be announced at this year’s Evening of Excellence.”

AIHHP member scoops top award!

Curtis AlcockCurtis Alcock, a UK hearing aid dispenser, has been awarded one of the top three prizes at the Ida Institute Ideas awards ceremony in California. Alcock, owner of Broom, Reid and Harris in Devon and a member of AIHHP, won ‘Best Public Awareness Campaign’ idea for his ‘Eyes checked. Teeth checked. Hearing checked’ campaign. Curtis accepted his award from Niels Boserup, Oticon Foundation Chairman, at a special event at the American Academy of Audiology annual conference in Anaheim, California.

In this idea, a mnemonic of three wise monkeys helps to establish routine hearing checks as part of the already recognized wellness routine that includes getting one’s eyes and teeth checked on a regular basis. This visual reminder would suit a variety of mediums, including print and broadcast advertisements, websites, billboards, bus posters, and cinema trailers.

Alcock’s idea beat more than 400 entries from across the world in a competition that has been running for the last 12 months. This global, online competition to identify ideas to raise awareness for hearing loss and inspire people to take action on their hearing was launched at last year’s AudiologyNOW! conference. An expert panel of judges, made up of thought leaders from the fields of hearing care, marketing, and communication met in January 2013 to choose the three most innovative ideas in the competition.

Ida Institute managing director Lise Lotte Bundesen said during the awards ceremony, “We have celebrated the winners; the three big ideas and now we need to try to make these happen.” Bundesen encouraged people to continue sharing their ideas, through a new website:

Some Sad News….

Helen McLoughlin of McLoughlin Hearing Services has contacted AIHHP and asked that we share the following sad news about her father & business partner; Reg McLoughlin. Reg unfortunately lost his relatively short battle with cancer on Tuesday morning, 15th January 2013. He was 65 years old.

For those of you who knew Reg, he’d spent the last 35yrs running McLoughlin Hearing Services and in this time helped a great many people in the Sale & surrounding area of Greater Manchester with their hearing.

Reg McLoughlin

Reg worked for Scrivens in the mid 1960’s & then moved to Amplivox before setting up his business as ‘J R McLoughlin’ with Helen’s Mum in 1978. Helen joined the family business in 2001 when she was 24yrs old.

The funeral will take place on Thurs 24th January at 1pm at Dukenfield Cemetery at the following address:

Hall Green Road Dukenfield Sk16 4EP

Helen has said that anyone is welcome to attend and all are welcome back afterwards to a local hotel for drinks and nibbles.  (Please contact if you’d like the exact location details emailed to you.)

Reg’s family would like donations made to either Macmillan Cancer Support or The Christie Hospital in Manchester -this will be confirmed asap.

Reg was a true gentleman – a lovely man and all at AIHHP thank him for sharing some of his time with us.


Look who the new face of Rayovac’s 2013 UK Audiologist of the Year Award is!

AIHHP’s very own Shona Jackson! (Sporting a very nice AIHHP shirt in the photo!)

The search has begun for the 2013 UK Audiologist of the Year with patients being encouraged to nominate hearing professionals who have provided exceptional levels of support and service.

Organised by hearing aid battery manufacturer Rayovac, the competition is in its sixth year and offers patients the opportunity to say thank you to their hearing care professionals

The competition encourages hearing patients in the UK to vote for their audiology professionals who they believe have gone above and beyond the call of duty in providing hearing care services.

TheUKwinner this year will once again go forward to the European competition where they will face champions from acrossEurope.

The winner will follow in the footsteps of the UKwinner, Stephen Douglas, from Inverness

Stephen was later crowned European champion ahead of individual winners fromFrance,Germany,SpainandSweden. In 2013 the competition is also being extended toIrelandand theNetherlands.

Rayovac Marketing Director Paula Brinson-Pyke said: “It is a pleasure for Rayovac to be launching the 2013 Audiologist of the Year award for the sixth year running.

“We are looking forward to receiving each of the many entries and reading people’s inspiring stories.

“Over the past six years many people have shared their stories and experiences with us and, as in previous years, no doubt the judges will find it extremely hard to choose a winner.”

The winning audiologist will win the prestigious title of Audiologist of the Year and receive a cash prize – but they won’t be the only winner. By casting a vote, the nominating patient can also receive a cash prize and electrical goods if their audiologist wins.

The Audiologist of the Year award, which was first held in 2008, has grown to become the leading industry award for hearing professionals and is judged by a panel of independent industry experts

All nominations are judged anonymously with the judges particularly looking for audiologists that demonstrate:

  • Outstanding commitment to the patient
  • Support for the patient and the family
  • Making a difference in the patient’s life
  • Knowledge about new technologies
  • Working closely with other specialists, providing a team approach

Entries can be made online – or via post – and votes can be cast until 12th July. Further information is available at the competition website

The overall winner of the competition will again be presented with their award and prize at the annual EUHA Congress in October. Each of the national champions also receives an award as does the nominating patient.

All nominations have to be made by patients but audiologists can ensure their patients are aware of the competition by downloading promotional materials from the Rayovac website.

For more information about the competition visit or visit our Facebook page: