AIHHP member scoops top award!

Curtis AlcockCurtis Alcock, a UK hearing aid dispenser, has been awarded one of the top three prizes at the Ida Institute Ideas awards ceremony in California. Alcock, owner of Broom, Reid and Harris in Devon and a member of AIHHP, won ‘Best Public Awareness Campaign’ idea for his ‘Eyes checked. Teeth checked. Hearing checked’ campaign. Curtis accepted his award from Niels Boserup, Oticon Foundation Chairman, at a special event at the American Academy of Audiology annual conference in Anaheim, California.

In this idea, a mnemonic of three wise monkeys helps to establish routine hearing checks as part of the already recognized wellness routine that includes getting one’s eyes and teeth checked on a regular basis. This visual reminder would suit a variety of mediums, including print and broadcast advertisements, websites, billboards, bus posters, and cinema trailers.

Alcock’s idea beat more than 400 entries from across the world in a competition that has been running for the last 12 months. This global, online competition to identify ideas to raise awareness for hearing loss and inspire people to take action on their hearing was launched at last year’s AudiologyNOW! conference. An expert panel of judges, made up of thought leaders from the fields of hearing care, marketing, and communication met in January 2013 to choose the three most innovative ideas in the competition.

Ida Institute managing director Lise Lotte Bundesen said during the awards ceremony, “We have celebrated the winners; the three big ideas and now we need to try to make these happen.” Bundesen encouraged people to continue sharing their ideas, through a new website: