Mark Beasley

Marketing Consultant & Chair of the Mature Marketing Association.





The UK’s population will continue to age for the rest of this century. The increasing number of older consumers will be more diverse and more demanding than ever before. Discover what this means for your business and your marketing from one of the UK’s leading experts on mature marketing.

Mark Beasley of rhc advantage is an experienced public speaker, able to engage, inform and entertain audiences large and small. He  is an experienced management consultant, speaker and writer who specialises in the mature (50+) market.  
As marketing partner of the specialist ‘mature marketing’  consultancy rhc advantage and Chairman of the Mature Marketing Association, Mark has worked with a wide range of businesses to improve their alignment with the UK’s ageing population.

His writing includes the Mature Market Report and the 2016 WARC Best Practice Guide to Marketing to 50+ consumers. He is a regular speaker  at conferences and other events.

Mark is well-placed to make an authoritative and stimulating contribution to your conference, seminar, workshop or event. His main subject matter is the implications of an ageing population for business and marketing –  and to do this, he is able to draw upon a wealth of supporting data, research and practical examples.  Read his profile here.

Recent public engagements have included:

– Speaker, Investing in Retirement conference, London, March 2016
– Speaker, Co-op Retail Annual Conference, Stratford-upon-Avon, March 2016
– Interviewee, BBC Radio 4, ‘You and Yours’ programme, March 1st 2016
– Interviewee, The Marketing Show, Star Radio, March 2016
– Session Chairman and presenter: Food Matters Live,  London. 2014 & 2015
– Speaker, GN ReSound,  European Customer Conference, Copenhagen, 2015
– Chairman:  The Mature Marketing Summit, London.  2014, 2015, 2016
– Presenter:  InCosmetics, Porte de Versailles, Paris
– Keynote speaker:  Seniors Marketing Conference, Tallin, Estonia
– Speaker:  SETourism Annual Conference, Denbies, Surrey
– Panellist: Scottish Widows video webinar
– Interviewee:  Marketing Radio
–  Speaker :  The Pharmacy Show / Trade Days, NEC, Birmingham

Mark has also presented and moderated a range of in-house events for clients in markets including: bathrooms & showers,  charities, cosmetics, financial services, food, healthcare, mobile phones and publishing. These have included company conferences, executive and team briefings, seminars and workshops, and customer events. He also presents to MBA students at Universities including Surrey and Portsmouth Business Schools.

Read more about Mark HERE